Where Good Ideas Come From
Where Good Ideas Come From: The Natural History of Innovation
In "Where Good Ideas Come From," Steven Johnson embarks on a quest to unravel the origins of creativity and innovation that have propelled human society forward. Through an engaging narrative, Johnson demystifies the concept that groundbreaking ideas suddenly strike from the blue. Instead, he delves deep into the environments and conditions that foster these moments of brilliance, weaving together stories from various fields such as technology, biology, and urban planning. Johnson meticulously identifies seven key patterns that are the backbone of innovation, offering readers an insightful look into how ideas evolve and intersect in complex and often unexpected ways. Drawing upon a rich tapestry of historical and contemporary examples, from the serendipitous discovery of penicillin to the innovative culture of companies like Google and Apple, Johnson explores the spaces—both literal and figurative—where good ideas flourish. His compelling analysis not only illuminates the commonalities that have led to significant breakthroughs across disciplines but also offers a blueprint for fostering an environment where innovation is nurtured. "Where Good Ideas Come From" is a thought-provoking journey through the landscapes of creativity, challenging us to rethink the origins of our most cherished innovations and how we can cultivate the next generation of groundbreaking ideas.
4
recommendations
recommendation
Similar recommendations
View allThis site is part of Amazon’s Associates Program. Purchasing books recommended by successful individuals through my links earns us a small commission, helping keep the site running, at no additional cost to you. Thank you for supporting our site!