In "Under the Influence," Robert H. Frank harnesses his profound insights into human behavior and economic theory to illuminate the powerful role that our social environments play in shaping our actions. With a narrative that is as engaging as it is enlightening, Frank delves into the often-unseen forces that nudge us towards decisions that can either uplift or undermine our collective wellbeing. From the seemingly benign act of choosing a larger car to more consequential behaviors like neglecting green energy, Frank makes it clear: we are products of our surroundings, but crucially, we also have the power to redefine them. Through a series of compelling examples and rigorous analysis, Frank not only diagnoses the problems rooted in our mimicry and compliance but also prescribes a path forward. He argues convincingly that by being more mindful of the social cues we emit and receive, we can foster environments that encourage more responsible and sustainable choices. "Under the Influence" is not merely a call to awareness but a rallying cry for collective action. In a world teetering on the brink of environmental catastrophe, Frank's message is clear: by harnessing the latent power of our social networks, we can steer our communities towards a future where both the planet and its inhabitants thrive.