The Zero Marginal Cost Society
The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism
In "The Zero Marginal Cost Society," Jeremy Rifkin embarks on a visionary journey into the future of global economics, where the confluence of technology and human ingenuity propels us towards a new era where goods and services are nearly free. Rifkin, a bestselling author and thought leader, unpacks the paradox that has fueled capitalism's rise to dominance but now signals its potential decline: the relentless drive towards increasing efficiency, which reduces the marginal cost of production to almost nothing. This phenomenon, amplified by the revolutionary Internet of Things (IoT), threatens to dismantle the very foundations of market economies and pave the way for a new economic paradigm. Rifkin's exploration reveals a world on the brink of a transformative shift, as the merging of the Communication Internet with emerging Energy and Logistics Internets creates a technological platform that connects every aspect of economic life. This interconnectedness promises to reduce marginal costs across the board and usher in an age of abundance, challenging the traditional market forces of capitalism. Through engaging analysis, Rifkin shows how this shift is not only possible but already underway, with millions embracing the Collaborative Commons—a new economic space where access trumps ownership, cooperation supersedes competition, and the sharing of resources and ideas becomes the norm. "The Zero Marginal Cost Society" is a compelling forecast of a future where capitalism exists, but in a radically altered form, as society navigates the complexities of living together in an increasingly interconnected and resource-efficient world.
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