In "The Motivation Myth," Jeff Haden dismantles the longstanding belief that motivation is the spark needed to embark on and accomplish our greatest aims. With the sharp insight and practical wisdom that has made him Inc.com's most popular columnist, Haden argues that motivation is not a pre-requisite for success, but a by-product of engaging with our goals through a process-driven approach. This revolutionary perspective shifts the focus from seeking elusive bursts of inspiration to developing a consistent, sustainable method for achieving success. Through engaging anecdotes and actionable advice, Haden guides readers away from the myths that have held them back, towards a clearer path to achieving their dreams. Haden's work is a beacon for those feeling stuck or disillusioned by traditional self-help rhetoric that champions the power of motivation as the key to change. Instead, "The Motivation Myth" offers a practical and accessible strategy for anyone to follow, debunking the idea that success is reserved for those with extraordinary talent or willpower. By illustrating how real progress is made through incremental achievements and reinforcing the importance of process over sporadic effort, Haden empowers readers to redefine success on their terms and achieve the seemingly impossible. This book is not just a critique of a flawed concept; it is a roadmap to personal and professional achievement, proving that with the right approach, success is within anyone's reach.