In "The Luck Factor," Dr. Richard Wiseman embarks on an extraordinary journey to dissect the elusive nature of luck through a rigorous scientific lens. With an innovative approach, Wiseman challenges the traditional notions of luck as a matter of fate or fortune. Instead, he proposes that luck is a skill, one that can be cultivated and mastered. Over three years, Wiseman's research with more than 400 volunteers reveals that people who consider themselves lucky simply think and behave differently than those who believe they are unlucky. This groundbreaking study uncovers the four essential principles that lucky individuals inherently follow, offering readers not just insights but practical exercises to enhance their own capacity for luck. Wiseman's narrative is richly illustrated with anecdotes from both the famous and the everyday, making "The Luck Factor" a compelling read that bridges the gap between science and the supernatural. From the surprising success stories of icons like Harry Truman to the transformative experiences of ordinary individuals attending his unique Luck School, Wiseman showcases how changing one's outlook can indeed change one's fortune. This book is not just an academic treatise on luck; it's a guide to living a luckier, happier life. Through accessible language and engaging stories, Wiseman invites readers to rethink luck, offering them the tools to attract more of it into their lives.