The Big Switch
The Big Switch
Nicholas Carr
Marc Benioff
We often referenced [this book. A] thought-provoking [book] that validated our crusade. - Marc Benioff
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The Big Switch

The Big Switch: Rewiring the World, from Edison to Google

Nicholas Carr
By
Nicholas Carr
3.8
2618
ratings on Goodreads

In "The Big Switch," Nicholas Carr masterfully navigates the monumental shift in how we interact with technology, drawing a compelling parallel between the evolution of electricity and the rise of cloud computing. With insightful analysis, Carr elucidates the transformative journey from individual, localized computing to the vast, interconnected grid of the World Wide Computer. This pivotal change, Carr argues, is not merely technical but heralds a profound restructuring of economics, culture, and perhaps most strikingly, the very fabric of society itself. As computing resources become as ubiquitous and essential as electricity, Carr invites us to consider the boundless possibilities—and potential perils—of this new digital frontier. Through vivid prose and rigorous investigation, Carr's "The Big Switch" challenges readers to rethink their assumptions about the internet's role in daily life. With the addition of a new chapter that updates the narrative for contemporary readers, Carr extends his analysis into the current era, exploring the latest developments in cloud technology and their implications for privacy, employment, and personal autonomy. As we stand on the cusp of a future powered by the cloud, Carr's seminal work serves as both a guide and a cautionary tale, presenting a vision of a world remade by the silent, steady hum of the World Wide Computer.

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Released
2008
17 Jan
Length
304
Pages

1

recommendations

recommendation

We often referenced [this book. A] thought-provoking [book] that validated our crusade. - Marc Benioff
Insull was a serious and driven young man. Born into a family of temperance crusaders, he spent his boyhood poring over books with titles like Lives of the Great Engineers and Self-Help.
— Nicholas Carr, The Big Switch

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