In the aftermath of World War II, the American landscape was ripe for transformation, and at the heart of this change was a concerted effort by the business elite to reshape the ideological fabric of the nation. "Selling Free Enterprise" by Elizabeth A. Fones-Wolf meticulously documents this pivotal era, where the titans of industry embarked on a crusade not merely for economic dominance but for the hearts and minds of the American workforce. Fones-Wolf unveils how these business leaders waged a sophisticated campaign to dismantle the influence of New Deal liberalism and organized labor, advocating instead for a society grounded in individual initiative and unbridled capitalism. Through an impressive array of business and labor archives, this narrative reveals the profound impact of these efforts, as they infiltrated factories, schools, churches, and community life, championing the virtues of productivity and personal freedom as the cornerstones of prosperity. At its core, "Selling Free Enterprise" is a compelling exploration of how ideology is crafted and disseminated, shaping not only economic policies but the very sense of identity and possibility among the populace. Fones-Wolf demonstrates with clarity and depth how the battle was not merely waged on picket lines and in boardrooms, but in the everyday conversations and beliefs of the American people. This book is an essential read for understanding the complex dynamics that shifted the nation's course, influencing the trajectory of American capitalism and labor relations for decades to come. Through meticulous research and a narrative that captures the fervor and zeal of its subjects, Fones-Wolf offers a critical lens on the power of persuasion in shaping the American dream.