In "Self Belief," Jamal Edwards embarks on an electrifying journey from a teenager with a hand-held camera to the CEO of his own record label, painting an extraordinary portrait of success against the odds. This is not just a memoir; it's a blueprint for revolutionizing one's approach to the formidable world of business. With a narrative as compelling as it is instructive, Edwards reveals how, by the tender age of 20, he defied expectations and became a cornerstone in the music industry, providing a platform for artists like Stormzy, Ed Sheeran, and Dave before they soared to fame. His story is a testament to the power of determination, creativity, and an unwavering belief in one’s own potential. "Self Belief" is structured around six pivotal levels, each a stepping stone to mastering the art of business and self-promotion. Readers are not merely spectators but participants, faced with Decision Points that challenge them to navigate their unique paths to success. With forewords by luminaries such as Sir Richard Branson and Idris Elba, Edwards’ book transcends the conventional, merging memoir with an interactive guide that encourages readers to break free from comfort zones and seize control of their futures. It’s an inspirational rallying cry, urging a new generation to dream big, harness their potential, and craft their own legacy with unwavering self-belief.