In "Rock On," Dan Kennedy takes us on a wild ride through the heart of the music industry, blending humor with piercing insights into the chaos that underpins the world of rock and roll. From his early days dressed as a member of Kiss every Halloween to fronting a lip-sync band in junior high, Kennedy's passion for music is the thread that leads him to a coveted marketing position at a legendary record label. But the dream job is not what he expects. Surrounded by egomaniacs, incompetents, and a few surprisingly savvy executive assistants, Kennedy finds himself navigating a bizarre new world where the line between genius and insanity is as thin as the latest vinyl pressing. With wit sharp enough to cut through a guitar solo, Kennedy chronicles his misadventures in an industry struggling to find its identity in the digital age. Whether he's directing a commercial for a gangsta rapper or selling out his punk roots to promote Phil Collins love songs, he's perpetually "in way over his head." "Rock On" is not just a memoir; it's a backstage pass to the absurdities of the music business, a power-ballad to office life, and a testament to the enduring power of rock and roll. Kennedy's journey is a reminder that sometimes, the most interesting music is found not on stage, but in the chaotic offices where the deals are made, careers are built, and dreams are both realized and shattered.