Propaganda
Propaganda
Edward Bernays
Jérôme Jarre
This book opened my eyes to the marketing industry in a time when I was blindly playing my role in it. - Jérôme Jarre
Dave Elitch
Came to the conclusion that human beings are either savage animals that are going to rip each other apart, or they can be controlled and made docile via consumerism. - Dave Elitch
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Propaganda

Propaganda

Edward Bernays
By
Edward Bernays
3.8
859
ratings on Goodreads

In the shadowy corridors of power where the true architects of society weave the tapestry of public consciousness, Edward Bernays stands as a colossus, his seminal work "Propaganda" illuminating the dark arts of influence and control. With a pen dipped in the ink of both insight and controversy, Bernays lays bare the mechanisms through which the masses are shaped and steered by an invisible government—the true custodians of power. His revelations on the systematic engineering of consent peel back the veneer of democracy, exposing a landscape where public opinion is manufactured with the precision of a science. Drawing from the wellsprings of psychology, the strategies of war-time propaganda, and the unyielding mechanics of capitalism, Bernays’s treatise is a startling exposition on the modern condition, unmasking the forces that mold our reality, our desires, and ultimately, our very thoughts. "Propaganda" is not merely a historical artifact but a living, breathing manual for the manipulation of the collective psyche, utilized by the custodians of power in the corridors of both government and commerce. Bernays, armed with insights from his uncle Sigmund Freud and the experience gained from his role in the U.S. Committee on Public Information, crafts a narrative that is as enlightening as it is unnerving. Through his exploration of propaganda's role in democracy, art, science, and education, Bernays challenges the reader to confront the uncomfortable truth of our susceptibility to control. The book stands as a testament to the profound impact of propaganda on the fabric of society, offering a disturbing glimpse into the construction of the invisible government that continues to shape our lives. In an era where the manipulation of information has never been more sophisticated, "Propaganda" remains a critical, must-read masterpiece for understanding the undercurrents that dictate the flow of modern life.

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Released
1928
1 Jan
Length
168
Pages

2

recommendations

recommendation

This book opened my eyes to the marketing industry in a time when I was blindly playing my role in it. - Jérôme Jarre
Came to the conclusion that human beings are either savage animals that are going to rip each other apart, or they can be controlled and made docile via consumerism. - Dave Elitch
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.
— Edward Bernays, Propaganda

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