In "Private Truths, Public Lies," Timur Kuran embarks on a compelling exploration of preference falsification, the often unconscious act of misrepresenting our desires under the weight of societal expectations. With a keen analytical eye, Kuran reveals how this pervasive phenomenon not only shapes the minutiae of our daily interactions but holds profound implications for the fabric of society itself. Through a rich tapestry of examples drawn from economics, psychology, sociology, and political science, he constructs a unified theory that lays bare the intricate ways in which individual dishonesties can collectively mold decisions, instigate structural changes, and maintain the illusion of social harmony, all while warping the very essence of public discourse and human knowledge. Kuran's masterful narrative delves deep into the heart of societal structures, unveiling the paradoxical durability of unpopular norms and the fragile nature of seemingly stable institutions, poised on the brink of sudden transformation. "Private Truths, Public Lies" transcends academic discourse, offering a profound commentary on the hidden currents that drive human interaction and societal evolution. By examining phenomena as diverse as the fall of communism, the slow-burning critique of affirmative action in the United States, and the resilience of India's caste system, Kuran demonstrates how preference falsification has sculpted history in shadowed contours, challenging us to confront the private truths behind our public lies. This book is not just an academic treatise but a mirror reflecting the complex interplay of individual choices and collective realities, urging us to question the authenticity of the societal structures we navigate daily.