In the groundbreaking book "Outsmart Your Instincts," Adam Hansen embarks on a transformative journey to the frontiers of innovation and creativity, challenging the very instincts that have safeguarded human survival but now stand in the way of revolutionary thinking. With a compelling blend of behavioral science and business acumen, Hansen, alongside his co-authors, unveils the hidden biases - including Negativity, Confirmation, and Conformity - that subtly derail creative processes and decision-making in the corporate world. Through the lens of the Behavioral Innovation™ model, this book is an insightful exploration of the mind's deeply ingrained patterns that, while once protective, now hinder our ability to embrace change and innovation. Crafted with engaging narratives and enriched with thought-provoking activities, "Outsmart Your Instincts" transcends conventional wisdom. It is not just a book but a manual for the modern thinker aiming to harness the full spectrum of cognitive capabilities. Hansen's work is a beacon for those looking to navigate the tumultuous waters of business innovation, offering clear, accessible advice on how to recognize, challenge, and ultimately transform these instinctual barriers into stepping stones towards unparalleled creativity. As we venture into an era where the ability to adapt and innovate is paramount, this book stands as an essential guide for outsmarting the competition by first outsmarting the instincts that define our very nature.