In the insightful and transformative guide "It's Earnings That Count," Hewitt Heiserman unveils a pioneering approach to dissecting a company's financial health far beyond the superficial glance at its income statement. This compelling read bridges the gap between the defensive investor, wary of pitfalls and eager for stability, and the enterprising investor, on a relentless quest for the next market gem. Heiserman skillfully navigates the reader through the murky waters of traditional financial reporting, which often masks the true earnings quality of a company, leading to potentially catastrophic investment decisions. By leveraging the wisdom of investing legend Benjamin Graham, Heiserman introduces the Earnings Power Chart—a revolutionary tool that visually deconstructs a company's earnings to reveal its genuine growth potential, or lack thereof, guiding investors towards more informed, strategic decisions. With "It's Earnings That Count," readers are equipped with a robust framework to scrutinize a company's financial narrative. Heiserman's clear, jargon-free language demystifies complex accounting principles, making this methodology accessible to both seasoned investors and novices. Through the compelling case study of the iconic William Wrigley Jr. Company, he demonstrates how to construct dual profit-and-loss statements that unearth the real earnings power beneath the surface-level data. This book is not just a manual but a beacon for those aiming to fortify their investment strategies against the backdrop of a volatile market. It empowers investors with the knowledge to identify the hallmarks of a sound growth stock, discern management's alignment with shareholder interests, and recognize the warning signs of financial distress long before they become headlines. "It's Earnings That Count" is an indispensable asset for anyone looking to navigate the complexities of the stock market with confidence and acumen.