Cradle to Cradle
Cradle to Cradle
Michael Braungart
Joe Gebbia
Was hugely influential. - Joe Gebbia
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Cradle to Cradle

Cradle to Cradle: 1

Michael Braungart
By
Michael Braungart
4.2
10
ratings on Goodreads

In "Cradle to Cradle: Remaking the Way We Make Things," Michael Braungart and William McDonough challenge the prevailing industrial approach of 'cradle to grave,' advocating for a revolutionary shift towards sustainability. With wit and clarity, the authors dismantle the notion that human industries must inevitably harm the earth, proposing instead a symbiotic relationship between nature and commerce. Through their visionary lens, waste is not an end product but a nutrient, a valuable resource that, when properly managed, can lead to infinite reuse and recycling. This groundbreaking work reimagines production and consumption cycles, drawing inspiration from natural ecosystems to foster an environment where every product is designed with its next use in mind, transforming industry’s impact on the planet from destructive to regenerative. More than a mere environmental call to action, "Cradle to Cradle" is a practical manifesto for the future, offering accessible, innovative solutions that cut across business efficiency and sustainability. By illustrating how companies and individuals alike can adopt this transformative model, Braungart and McDonough provide a blueprint for a flourishing, waste-free future. Their approach has not only influenced global thought leaders and policy makers but has also inspired countless businesses to rethink their production processes. This book is an essential read for anyone invested in the prosperity of our planet, presenting a hopeful and actionable strategy for achieving ecological and economic health in harmony with the Earth’s natural processes.

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Released
2014
4 Jun
Length
245
Pages

1

recommendations

recommendation

Was hugely influential. - Joe Gebbia
— Michael Braungart, Cradle to Cradle

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