In the groundbreaking book "Compelling People," authors John Neffinger and Matthew Kohut unlock the secrets to the elusive force of personal magnetism that has long been thought the exclusive province of the likes of Oprah Winfrey and Bill Clinton. With their insightful exploration, Neffinger and Kohut debunk the myth that charisma is a gift bestowed upon a fortunate few, presenting instead a compelling argument that it is a skill that can be cultivated. Through a blend of rigorous social science research and captivating anecdotes from their experiences coaching Fortune 500 executives, politicians, and Nobel laureates, the authors distill the essence of what it means to influence and inspire. At the heart of "Compelling People" is the delicate balance between strength, the foundation of respect, and warmth, the source of affection. These dimensions, often seen as mutually exclusive, are in fact the twin pillars upon which compelling personalities are built. Through a series of practical strategies and insights, Neffinger and Kohut guide the reader on a journey to harness these attributes, demonstrating how to navigate the complex interplay between earning respect and being genuinely likable. This book not only illuminates the path to becoming more persuasive and influential but also reveals how mastering the art of appeal can lead to greater personal and professional success.