In "Character Counts," readers are given a rare glimpse into the mind and heart of John C. Bogle, the visionary founder of Vanguard and a titan in the investment world. Through a carefully curated selection of his most powerful and memorable speeches, delivered to the "Vanguard crew" between 1974 and 2001, this book chronicles the birth, rise, and ethos of one of the world's most significant financial institutions. Bogle's words, complemented by insightful narratives that contextualize his leadership and philosophy, reveal the principles and practices that not only fueled Vanguard's unprecedented growth but also championed the rights and interests of the individual investor. At its core, "Character Counts" is a testament to the enduring power of integrity, humility, and unwavering commitment to service. Bogle's story, as much a blueprint for building a successful, principled business as it is a personal memoir, offers invaluable lessons on leadership and the importance of staying true to one's values in the face of industry norms. It's a compelling narrative that not only paints an indelible portrait of a finance giant but also serves as an inspiring guide for anyone looking to make a meaningful impact in their professional life. Through Bogle's reflections, we learn that at the heart of true success lies a simple, yet powerful belief: character counts.