In "Bull!" Maggie Mahar takes readers on an exhilarating journey through the most dynamic bull market in history, beginning in the early 1980s when the Dow Jones Industrial Average languished under 1000, and soaring into the stratosphere to peak above 11,000 by the early 2000s. With the narrative skill of a seasoned financial journalist, Mahar unravels the complex web of events, decisions, and personalities that propelled the market to dizzying heights. Through her meticulous research and unparalleled access to the titans of the time—figures like Abby Joseph Cohen, Mary Meeker, and Alan Greenspan—Mahar offers an insider's view into a world of financial bravado, providing vivid portraits of those who shaped the market's destiny. Mahar's account is more than just a retelling of market triumphs; it's a critical analysis of a period marked by staggering optimism and devastating excess. Drawing on extensive interviews and a keen historical perspective, she exposes the undercurrents of greed and hubris that fueled the boom, setting the stage for the inevitable downturn. "Bull!" is not merely a history of financial success and folly; it is a cautionary tale that interrogates the very nature of market speculation, the wisdom of the crowd, and the cyclical tendencies of financial markets. Mahar's compelling narrative captures the euphoria of the bull market era while offering essential lessons for investors and policymakers alike.