In "Borrow," Louis Hyman embarks on a compelling journey through the history of consumer debt in America, revealing its profound impact on our culture and economy. With the flair of a seasoned storyteller, Hyman traces the evolution of borrowing from a virtually non-existent practice before the twentieth century to a cornerstone of modern financial life. This exploration is not just an economic study; it is a narrative that weaves together the stories of individuals and institutions, illustrating how the rise of consumer borrowing has elevated living standards while simultaneously weaving a web of risks that were previously unimaginable. Through these vivid tales, "Borrow" sheds light on the complexity of our relationship with debt, highlighting how it has shaped the American dream for better and for worse. Hyman skillfully demonstrates that the financial turmoil of today is rooted in a history of increasing profitability in lending, which eventually overshadowed traditional business borrowing and steered our economy towards precarious paths. As "Borrow" unfolds, it becomes clear that our current economic challenges are not as unprecedented as they may seem, offering a historical lens through which to view our present situation. By charting the collision between commerce and culture throughout the twentieth century, Hyman provides invaluable insights into the cyclical nature of financial crises and the role consumer debt has played in both advancing and complicating the American way of life. "Borrow" is an essential read for anyone seeking to understand the intricate dynamics that have defined the American economic landscape.