In the groundbreaking exploration "Against Creativity," Oli Mould challenges the universally accepted mantra that creativity is an unalloyed good. With incisive wit and rigorous analysis, Mould pierces through the celebratory fog surrounding creativity, unveiling it as a tool wielded by neoliberal forces to prioritize profit over people, individual success over collective well-being. This book is a clarion call to critically reassess the role and value of creativity in our contemporary society—a society that lauds innovation and originality, even as it molds them into instruments of economic and social stratification. Mould doesn't just critique; he offers a vision for the future. Proposing a radical redefinition of creativity, he advocates for a model that emphasizes communal success and flourishing outside the confines of market-driven imperatives. "Against Creativity" is not merely an indictment of the current state of affairs but a blueprint for a more inclusive, equitable approach to creativity. Through compelling arguments and thought-provoking insights, Mould invites readers to imagine a world where creativity serves as a bridge to collective fulfillment, rather than a barrier. This book is an essential read for anyone yearning for a society where creativity truly benefits all, not just a privileged few.